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Account Executive | Sales | New Business Development

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  • Who’s Mailing What!
  • Fort Myers, Florida

You will play a key role in generating interest and driving company growth through customer acquisition. As part of our outreach team, you will master the ability to evangelize the WMW story and identify, source and close good-fit prospects.

Job Description

Ready for your efforts to have a BIG impact on shaping a company?

Who’s Mailing What! (WMW) is growing our sales team!

Who’s Mailing What! is a leading-edge competitive intelligence and market research platform that provides clients with real-time access to marketing and direct mail materials. It’s the world’s most complete online library of direct mail samples, sales letters, postcards and flyers and the go-to resource for direct marketers, copywriters, designers and everyone involved in direct mail marketing.

Trade in that bureaucratic environment and work with a team who likes to push up their sleeves and face the challenges & successes together. Everybody is part of the decision process and responsible for our achievements.

Our culture is very entrepreneurial and rooted in transparency, collaboration, empowering individuals and getting things done!

Sound like the kind of place you could call home? If you have a strong desire to learn what it takes to build an enterprise SaaS (Software as a Service) based service business, enjoy building relationships and working hard in a fast paced environment, check us out!

The Role

You will play a key role in generating interest and driving company growth through customer acquisition.

As part of our outreach team, you will master the ability to evangelize the WMW! story and identify, source and close good-fit prospects. Our prospects are creative professionals, such as copywriters and advertising agencies, as well as direct marketers who seek competitive intelligence.

WMW! has been established for 30 years and has strong brand recognition among the direct marketing community. We recently acquired the company after it was allowed to decline and we have been funded by a private equity investor to update the service.

What You’ll Do

  • Engage in pre-sale research to identify likely outreach targets.
  • Drive customer outreach and leverage our family of companies’ network to find and compose thoughtful introductions.
  • Set meetings with potential customers to discuss our product offerings. Critically evaluate what parts of our pitch and product resonate with customers and which parts don’t.
  • Generate new leads and collaborate closely with the rest of the sales team to build our sales pipeline.
  • Employ lead follow-up skills and quickly respond to and qualify leads from marketing generated campaigns and incoming phone and web inquiries.
  • Actively prospect, nurture, educate and qualify target prospects to create sales-ready opportunities; make strategic outbound calls & emails daily.
  • Build and drive territory/account sales plans for assigned geographic territory/verticals/named accounts and meet and exceed sales goals through value selling.
  • Deliver presentations/demonstrations highlighting the benefits of WMW! and Who’s Inspired By What
  • Maintain an understanding of key industry trends and competitive issues and products.
  • Provide regular reporting of pipeline and accurate forecasts through CRM.
  • Achieve or exceed monthly quotas of qualified appointments/demos scheduled and deals closed.


You will build relationships with marketing professionals and routinely make outgoing outreach calls. You will also wear the "account management hat", take customer orders and provide high-quality customer service. You will maintain customer service related information for customer accounts and answer customer inquiries.


  • 3+ years experience working in inside sales or lead generation
  • Experience in outbound cold calling targeting multiple level contacts including executive management
  • Success in prospecting new markets in a business to business (B2B) environment and closing new business
  • Proven track record of selling success at an early- to mid-stage company
  • Appreciation for data and a true passion for the products we’re building
  • Experience working with sales tools and enjoys exploring new technologies
  • Superb communications skills, both verbal and written, with an ability to demonstrate product highlighting benefits/advantages/features
  • Self-starter who wants to win, has high-energy and can work well in a fast-paced environment
  • College degree or equivalent work experience

Desired (but not critical)

  • Experience with marketing data solutions, data intelligence or marketing analytic solutions
  • Experience with introducing (or re-introducing) brands to the market
  • Proven track record selling to C-Suite/owners of companies

To love it here, you’ll need

  • A love of the entrepreneurial “start-up” environment
  • The drive to make our best better, every day


This position is open to those in, or willing to relocate to, the Cape Coral/Fort Myers, Florida area.

Ready to Apply?

Our VP, Human Resources is ready to get started if you are! Send your resume to [email protected] for immediate consideration.