Auger.ai is an open source Automated Machine Learning platform designed for creating efficient machine learning models. While machine learning can have a very steep learning curve, Auger aims to remove some of the complexity for those who are not data engineers. As a result it is a tool that could be very useful for direct marketers.
Traditional machine learning typically has required running a tremendous number of painstaking manual tests of algorithms specifically designed for only the subject matter at hand. More advanced tools have focused on creating frameworks which will use the AI itself to train the tool, however these still require a considerable amount of coding, even if only configuring the correct parameters for the algorithm specified.
Auger operates under the assumption that average users of machine learning tools, while somewhat technically savvy, do not have a detailed understanding of the differences between different algorithms or how they should be optimally configured.
Auger allows users to upload a csv file of test data, and train it against a set of built-in standard models. It provides a visual model manager, which enables users to see the performance of a particular model and to be able to compare these against others, in order to determine which ones are the most accurate.