Salesforce Marketing Cloud Developers personalize the user experience by managing messaging, landing pages, advanced data segmentation and reporting. They focus on building solutions rather than creating an infrastructure, and assemble applications to connect and communicate with customers and prospects. These developers will take your Salesforce marketing automation to the next level.
Salesforce Marketing Cloud Developers come from a variety of backgrounds, but they’re very likely to be business-savvy and comfortable with leveraging advanced technology to reach their targeted marketing audience.
They’re skilled at incorporating different tools such as content management, portfolio, segmentation, automation, tracking and analytics; and are more likely to be marketing and communications professionals who specialize in Salesforce Marketing Cloud Email app tools for better, more sophisticated email campaigns. Salesforce Marketing Cloud Developers are able to communicate well with their team members and clients, and can showcase how the data reflects the mutual goals of both client and internal data specialists.
Although many new Salesforce Marketing Cloud Developers come to their chosen field through specific business, marketing and IT degrees, many businesses don’t require a college education. A well-known Salesforce recruiter typically lists a related degree or experience, but which one wins out? Experience – it’s almost always preferred – but without a degree, some doors may remain closed. A great equalizer, however, is advanced or specialized training certifications, and Salesforce offers a customized plan for its products.
Salesforce Marketing Cloud Developers typically pursue a line of recommended courses and training to enhance their skills. This is where they learn how to use Salesforce Marketing Cloud Email app tools so that they can execute personalized email campaigns that are specifically designed to improve responses and convert customer interest into sales.
A Salesforce Email Specialist credential is the prerequisite for an aspiring Marketing Cloud Developer. This certification helps reinforce email marketing best practices, and provides a foundation in understanding how message design, subscriber and data management, inbox delivery and external integrations can affect customer responses and reactions.
The Salesforce Marketing Cloud Consultant credential demonstrates that you know how to set up and implement Salesforce Marketing Cloud email application tools. The certification states that you’re able to create, scale, personalize and deploy targeted email campaigns that are designed specifically for your audience.
Although Salesforce Marketing Cloud Developers are not required to program, knowing how to write SQL (structured query language) queries can come in handy. Salesforce Marketing Cloud Developers may use it when making data-driven decisions in order to optimize customer solutions, or troubleshooting and solving platform issues that may occur when determining the relationship between email and data interactions.
Basic web development skills are always great to have – they translate well to a variety of positions – but Salesforce Marketing Cloud Developers who know CSS and HTML can create and modify their own email designs and other electronic communications. CSS (Cascading Style Sheets) lets Salesforce Marketing Cloud Developers control the layout of multiple web pages at once – this is especially helpful when branding a campaign and creating a consistent design. HTML (Hyper Text Markup Language) gives the online page its overall structure.
What does it take to keep a Salesforce Marketing Cloud Developer on board? Take a look at what the experts have to say:
Xperra Salesforce Marketing Cloud Developers manage your personalized messaging, landing pages, advanced data segmentation and reporting to help you make the most of your data.
They’re your team of experts who are responsible for:
Incorporating different tools such as content management, audience segmentation, automation, tracking and analytics
Configuring account setup and administration
Defining and executing email-data interactions
Making data-driven decisions to optimize customer solutions
Troubleshooting and solving platform issues
Xperra’s Salesforce Marketing Cloud Developers build custom workflows within Salesforce to maximize your returns on customer data, helping you understand the trends of your buyers and potential customers more readily.